E8: Nancy Duarte & Patti Sanchez | How to Use Storytelling to Lead Change


In this episode, I sit down for a conversation with Nancy Duarte and Patti Sanchez to talk about the power of storytelling to lead change.

As a leader, have you ever found yourself with a such powerful and clear vision, at least in your mind, of what your organization needed to look like in the future?

You know how it is, you take the leap, and then you look around you only to realize you are alone. No one else took the leap with you, and now you are left feeling frustrated if not betrayed?

I know I have. In fact, I have come to call this, what it looks like to be a frustrated visionary. One who is stuck in the messy middle between that fantastic vision and and the elusive fulfillment.

Today, I get to share with you a wonderful conversation that I had a couple of months ago with two people that I have come to admire, in almost a benevolent stalker kind of way, for their thought leadership, but more importantly for their generous friendship.

Nancy Duarte is the CEO of Duarte, Inc., a communication design firm that is noted as the largest female owned agency in Silicon Valley. 

Patti Sanchez is the Chief Strategy Officer of Duarte and together they wrote a book called “Illuminate” that has transformed my perspective about the power of story to help lead change.

We talked about how they started working together, how they compliment each other, and their journey of writing this book together.  

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